Resch und Frisch bakery: Direct customer communication via app including digital loyalty club
Resch & Frisch sells oven-fresh bread and baked goods through numerous branches of its own and operates successful bakery cafés. To reward their customers, they previously used physical stamp passes.
As direct communication with customers was not possible, a solution had to be found quickly. Resch&Frisch wanted to promote communication with customers and thereby strengthen customer loyalty. They also wanted to target Generation Y & Z, reduce the administrative workload and increase data quality.
Resch&Frisch's achievements with hello again.
New target group
Tapping into the young target group - Generation Y & Z
Process improvements
Significantly less administrative work for store employees
+12.7%
Higher customer frequency within just four months
Data quality
Significant improvement in customer data quality and data utilization
Resch&Frisch
bakery & confectionery
Great potential for the future
By introducing a new customer loyalty program, we were able to address a younger target group and establish continuous communication with customers. By continuously developing hello again's digital solution, we see great potential for the future.
Do you want to be able to show such results?
Then take the opportunity to make a free, no-obligation appointment for an initial consultation with a loyalty expert from hello again!
Read through all the details of the joint app project below.
Resch&Frisch & hello again
The solution.
The Resch&Frisch bakery established a new digital customer loyalty tool with hello again: The innovative, easy-to-use loyalty app not only attracts a young audience. Customers can collect bonus points with the integrated loyalty club. The advantage for customers is that they can collect loyalty points not only for every purchase, but also for activities individually determined by Resch&Frisch, e.g. for inviting friends to the loyalty club or rating the service. Customers collect points diligently and Resch&Frisch gains new customers and always has up-to-date feedback on its service.
Automated customer communication & customized offers
Customers like the different rewards that they can exchange for loyalty points and, above all, the customized offers. It is important to Resch&Frisch that customers receive very good service. That's why automated communication tailored to the situation was particularly important to them. Now they can segment their customers according to any preferences and send them individual messages - even on an ongoing basis. Contact with customers is established through push messages and newsletters, which improves communication. Resch&Frisch can now communicate precisely with its customers.
Direct customer feedback via app
Resch&Frisch is committed to ensuring that its customers are more than satisfied:Direct customer feedback is therefore also collected via the loyalty app.This allows the bakery to react quickly and address its customers' concerns.Reports at store level help to maintain the level of service in all stores.Digital loyalty club instead of traditional stamp cardsThe Resch&Frisch app not only simplified customer loyalty, but also reduced the workload: previously, the stamp cards had to be stamped by the store employees and the data entered manually - now this is all done in the app and in the connected control center.Resch&Frisch has daily updated evaluations in its clear dashboard.All data is recorded and evaluated there, and the content of the loyalty app is managed.
The result.
The new customer loyalty tool has achieved some great results: With the digital solution of a customer app, the traditional company was also able to win over the younger generation Y & Z.The targeted approach to customers with direct communication via smartphone increased relevance.The digital solution strengthened customer loyalty to such an extent that customer frequency increased by 12.7% in just four months.
It shows: customers love the new customer loyalty solution. And employees benefit too, as they no longer have to stamp loyalty passes.
